Seth Godin’s tips on redoing your website

Having just completed a massive marketing blitz this list couldn’t come at a better time.

As someone who revamps websites as well as building them from scratch I get asked the same questions over and over (mostly “how much does your service cost?”) and often times they don’t seem to be the most important questions.

The bulk of my clients right now are actors, stand-up comedians and writers.

Most actors don’t think too much about Seth’s first tip: What is the goal of the site?
Er….to promote myself?
How are you going to do that?
By having a website.
But how are you going to promote the website?
Er…..

Stand-up comedians have a bit more to go on – they (usually) have gigs lined up and are eager to get people along to see them. One of the first things they usually ask for is a calendar so that they can showcase events. They also tend to have video clips of themselves on YouTube performing in clubs etc. Writers can use their sites to show off their skills in a blog, to reproduce extracts from their books and write articles. This is all well and good, but the question still remains – how do you promote your website so that everyone can appreciate your talent?

This leads to Seth’s second question – In other words, when it’s working great, what specific outcomes will occur?

What do you want your website to do, exactly? When will you know that it’s successful? Who’s your audience? Who do you want to see your website? How can your website help you? What can you do to make it effective?

My husband knows that his website is successful because he is contacted for speaking engagements through the Contact Page. This was one of the main reasons for setting the website up.

The Seahorse Shop earns enough revenue from the eBay listings related to the seahorse theme to be paying off my credit card debt in the UK. The website is a wonderful success – I have managed to marry a passion of mine with a monetization model in a niche market.

I know casting directors that have not only used my website to watch clips of my acting work, but also seen my stand-up work and read my blog, leading them to consider me for a wider range of roles.

What are your success criteria for your website?

Seth Godin’s list is not only appropriate for companies or individuals looking to overhaul their site – it’s also a great starting point for anyone who’s building a website for the first time.

Read the full article on Seth’s blog here.

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