Case Studies

Mandy Ketcheson

Mandy Ketcheson

Mandy Ketcheson is a psychotherapist who specializes in dealing with creative artists and performers. I was recommended to her by Steven Shehori of Sweat Equity Productions, a PR specialist who was helping Mandy launch her website in the entertainment community in Toronto. I met Steven and his brother Daniel when I took their famous seminar in DIY PR a couple of years ago. Mandy already had a...

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Susan Leviton Arts

Susan Leviton Arts

Susan Leviton is a self-confessed technophobe who nonetheless needed to have a website to promote her Yiddish arts business. She liked the idea of being to update the site herself, but was nervous about whether she had the chops to do it. To alleviate her worries we set up a conference call with her husband so that we could talk through what it would take to maintain one of my websites. By the...

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Your Voice and You

Your Voice and You

Lauren Ferraro is a voice and speech practitioner who needed a stylish, yet simple web presence to launch her business. When Lauren completed the questionnaire I ask all my clients to fill in to give me details of what they’re after, she told me she was looking for a window to her profession for the public who might not know what a voice coach was. She needed a site appealing to all...

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